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Dear Business Communication Students: Essentials of Business Communication, 8e, brings you a four-in-one learning package including (a) an authoritative textbook, (b) a convenient workbook, (c) a self-teaching grammar/mechanics handbook, and (d) a fully supported student Web site at www.meguffey.com. Although much copied, Essentials maintains its leadership in post-secondary markets because of its effective grammar review, practical writing instruction, and exceptional support materials. In revising this Eighth Edition, we examined every topic and added new coverage with two themes in mind: professionalism and the relevance of this course to your future career success. Let me describe a few of the major improvements and features in the Eighth Edition: • Workplace relevance. At the request of reviewers, this edition stresses the practical and immediate importance of this course to success in your career. • Office Insider feature. To help you understand employers’ expectations and to better connect what you are learning to your future job performance, Office Insider presents workplace facts and advice. • Updated communication technologies. The Eighth Edition updates and expands coverage of blogs, instant messaging, wikis, and other current technologies. • New grammar and writing improvement exercises. Many new grammar review and writing improvement exercises help you review the basics and hone your skills. • New chapter on professionalism. To reinforce the focus on marketable skills and career success, this edition teaches business etiquette, team behavior, and other professional soft skills. • Job-search and interviewing coverage. The Eighth Edition presents the latest trends in résumés and employment interviews. • Premier Web site at www.meguffey.com. All students with new books have access to chapter review quizzes, PowerPoint slides, and a wide assortment of learning resources.
Monday, December 22, 2014 By Anonymous
Essentials of Business Communication
BY Mary Ellen Guffey Professor Emerita of Business Los Angeles Pierce College Dana Loewy Contributing Editor Business Communication Program California State University, Fullerton
Description
Dear Business Communication Students: Essentials of Business Communication, 8e, brings you a four-in-one learning package including (a) an authoritative textbook, (b) a convenient workbook, (c) a self-teaching grammar/mechanics handbook, and (d) a fully supported student Web site at www.meguffey.com. Although much copied, Essentials maintains its leadership in post-secondary markets because of its effective grammar review, practical writing instruction, and exceptional support materials. In revising this Eighth Edition, we examined every topic and added new coverage with two themes in mind: professionalism and the relevance of this course to your future career success. Let me describe a few of the major improvements and features in the Eighth Edition: • Workplace relevance. At the request of reviewers, this edition stresses the practical and immediate importance of this course to success in your career. • Office Insider feature. To help you understand employers’ expectations and to better connect what you are learning to your future job performance, Office Insider presents workplace facts and advice. • Updated communication technologies. The Eighth Edition updates and expands coverage of blogs, instant messaging, wikis, and other current technologies. • New grammar and writing improvement exercises. Many new grammar review and writing improvement exercises help you review the basics and hone your skills. • New chapter on professionalism. To reinforce the focus on marketable skills and career success, this edition teaches business etiquette, team behavior, and other professional soft skills. • Job-search and interviewing coverage. The Eighth Edition presents the latest trends in résumés and employment interviews. • Premier Web site at www.meguffey.com. All students with new books have access to chapter review quizzes, PowerPoint slides, and a wide assortment of learning resources.
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